From Worst to First
Behind the Scenes of Continental's Remarkable Comeback
ni a ye Gordon Bethune- Fɔcogo
- 304 ɲɛw kan, Paperback
- A bɔra kɛnɛ kan
- August 16, 1999
- Weleweledalaw
- Wiley
- Kanw
- English
Gordon Bethune does a wonderful job outlining his experience fixing a problem company plagued with strategic challenges, financial losses and poor morale. The book is very approachable and well-written with the perfect balance of familiar airline industry specific concepts to make it interesting for airline industry employees while not over jargoning unfamiliar outsiders.
As advertised.
Cocky, rear-view mirror story of how Gordon saved Continental. He did save it and he did so many things right, but the book is self-congratulatory I could barely finish reading it.
Gafew
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